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Better Understand Your Users With Real-Time Mobile Analytics
By Manoj Jasra
Expert Author
Article Date: 2010-02-23
The web analytics experts who follow this blog are probably already fielding questions about analytics for mobile applications. And if you aren't, you will soon.
With 3 billion apps downloaded in the last 18 months (and that's just for iPhone!) and almost 350 million mobile broadband subscriptions expected by the end of 2010, large brands and publishers are rushing to build mobile apps-and those apps will require mobile-specific analytic tools.
Localytics is a real-time mobile analytics solution that helps brands and publishers better understand their users, prioritize development, optimize marketing and generally make smarter business decisions. The open source iPhone, Android and BlackBerry client libraries can be integrated in just minutes.
Highly granular data are collected and maintained, enabling dynamic segmentation analysis (e.g., device models by carrier), custom reports and daypart analysis. Of particular interest to web analytics experts, the detailed session-level data (not aggregated counts) can be exported for integration with Coremetrics, Omniture, Unica, WebTrends and others. A 1-minute video introduction and a fully functional mobile analytics demo is available.
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About the Author:
Manoj Jasra is a well respected search marketing veteran having been in the industry since 2002. Manoj currently serves as a Sr. Analyst on the web solutions team at Shaw Communications Inc. Manoj's role primarily consists of providing SEO/PPC and Web Analytics strategies in addition to business insight on Shaw's web properties. Previously, Manoj held the role of Director of Technology at Enquiro Search Solutions where he oversaw Enquiro's product development for search marketing solutions and acted as the lead on both SEO Training and Enquiro's Web Analytics approach.
Check out Manoj's well read blog, Web Analytics World, which focuses on his insight in Search Marketing, Mobile, Technology and of course, Web Analytics. You can contact Manoj at manoj.jasra@gmail.com
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