Successfully Conveying The Importance Of Search Marketing | 12.15.09 |
Some of you have probably tried to sell your C-level executives on the importance of search marketing. You started out all excited about keywords and rankings and page views and bids and copy and then...
http://www.webpronewsfrance.com/2009/1215.html |
Your Site Needs To Be Simple And User Friendly | 12.03.09 |
Consumers love simplicity. We don't want to be confused with multiple messages and options. We just want to buy the product or service that we need at that time and have it work, or improve our lives. Make our lives simpler.
http://www.webpronewsfrance.com/2009/1203.html |
Building Your Site Authority Through Reviews | 11.25.09 |
RatePoint a marketing research company shared some interesting findings about reviews. Businesses that integrates reviews into their business web sites, 43 percent of the respondents to a survey indicated an increase in sales and 28 percent said they experienced an increase in traffic.
http://www.webpronewsfrance.com/2009/1125.html |
Boosting Your Page Ranking With Deep Links | 11.18.09 |
Many a time, you would have come across sites (especially the large ones) where the deeper you dig into the site hierarchy, you can see the Pagerank toolbar grayed out or having a value 0.
http://www.webpronewsfrance.com/2009/1118.html |
Provide A Compelling Reason For Your Users To Look Closer | 11.06.09 |
Whether it's the title shown on the search results page, or the subject line of your e-mail, or the
title of your latest blog post, you need to provide a compelling reason for your customer to look closer.
http://www.webpronewsfrance.com/2009/1106.html |
Defining How People Use Search Engines | 10.28.09 |
The search engine industry frequently innovates as do consumer behaviors for discovery and sharing. Those changes require search marketers to take a fresh look at what search engine optimization (SEO) is and why companies should or should not engage in its practice.
http://www.webpronewsfrance.com/2009/1028.html |
How To Use The Hidden Options In WordPress | 10.15.09 |
Whether you are new to WordPress, or have been using it a long time, there are always features that are available in the software that people either forget about or don't know exist.
http://www.webpronewsfrance.com/2009/1015.html |
How To Become A More Successful SEO Professional | 10.07.09 |
SEO is a business that is much more than just implementing of a well-developed website optimization strategy. Anybody can get SEO advice or learn some tips and tricks by reading blogs, attending a conference, or participating in online webinars.
http://www.webpronewsfrance.com/2009/1007.html |
Where Is SEO Leading Us To? | 09.29.09 |
SEO came about soon after the advent of the web crawler. The commercial imperative was obvious - where there was web traffic, there was money to be made.
http://www.webpronewsfrance.com/2009/0929.html |
How To Optimize Your Site Using Little Brain Power | 09.22.09 |
Okay, in all honestly, if you are actually in bed with the swine flu, you are probably better off sleeping, but if you are nurturing the tail end of a flu, or even just the common cold, you may be able and willing to get a few things done.
http://www.webpronewsfrance.com/2009/0922.html |
Try Facebook Ads now and reach 250 million people |
09.21.09 |
Reach your target audience - segment by age, gender, location, interests and more. The diverse Facebook audience ranges from teens to seniors.
http://www.webpronewsfrance.com/2009/0921.html |
See What Your Competition Is Doing | 09.15.09 |
Every year companies spend millions of dollars on market research, focus groups, surveys, and special studies to find out how to better serve their customers and gain increased market share.
http://www.webpronewsfrance.com/2009/0915.html |
Using Google's Free Tool To Research Website Keywords | 08.25.09 |
Keyword research is the foundation to any SEO campaign, so in this post I'll cover a simple way to perform keyword research for your website using Google's free keyword tool.
http://www.webpronewsfrance.com/2009/0825.html |
How To Retain And Gain Subscribers To Your Blog | 08.06.09 |
Here's a little secret, I've slowly and steadily been unsubscribing from SEO blogs for the past few months, and last week the total number of marketing blogs I read dropped below 10, and I think the time has come for an intervention.
http://www.webpronewsfrance.com/2009/0806.html |
How To Change Web Host Without Hurting Your Ranking | 07.16.09 |
Recently I received a call from a former client, concerned that their website was down. We helped them set up their web host services with a nationally recognized company and provided them all the information they needed to manage their account before continuing on with our other services.
http://www.webpronewsfrance.com/2009/0716.html |
Understanding The Mixture Of SEO And Social Media | 06.30.09 |
Earlier this week I gave a presentation on the intersection of SEO, online PR and social media to a great mix of people (mostly agencies) at a SEMPO Arizona event.
http://www.webpronewsfrance.com/2009/0630.html |
How To Effectively Calculate Your Site's Page Rank | 06.10.09 |
The SEO world continues to be shaken by the hints offered by Matt Cutts last week on the nofollow tag and PageRank Sculpting.
http://www.webpronewsfrance.com/2009/0610.html |
Better Your Search Engine Rankings By Including Anchor Text | 05.27.09 |
If you're having some trouble ranking well in the search engines for certain keyword phrases, it might be that you need to look at the anchor text links that are pointing to your website.
http://www.webpronewsfrance.com/2009/0527.html |
Choosing Keywords For Content Starts With Brainstorming | 05.05.09 |
The core of search marketing is the mix of keyword phrases that people use to search for information on the web. Part of the value of Search Engine Optimization is to identify what searchers actually enter in the search box.
http://www.webpronewsfrance.com/2009/0505.html |
Offer Something Useful When Building Links | 04.17.09 |
Have you ever been hard at work, doing what you do, and suddenly got struck by the immortal question - "What would Bugs Bunny do?" Me too.
http://www.webpronewsfrance.com/2009/0417.html |
How To Determine If Your Website Is Credible | 03.27.09 |
I saw a link-bait article at the top of TechMeme this past weekend entitled ""Why Advertising Is Failing On The Internet". The article outlines how internet advertising will fail because it (apparently) holds people captive and forces them to watch ads (huh?).
http://www.webpronewsfrance.com/2009/0327.html |
How To Index Specific Website Pages | 03.03.09 |
I've often been asked why particular pages are not indexed. Honestly, you can never be sure until you fix the problem. If you think that you've isolated the problem, you never know if you've only corrected one of multiple problems.
http://www.webpronewsfrance.com/2009/0303.html |
Tools That Can Help Boost Your Blog's Voice | 02.17.09 |
As a communication and community-building tool, blogging is up there with Twitter as a key social media platform. A place to both offer and share opinions as well as a view at the person behind an online persona, a blog is more than just a personal or business journal - it's your voice.
http://www.webpronewsfrance.com/2009/0217.html |
Google's Guidelines For Selecting An SEO Provider | 01.27.09 |
Show of hands, how many of you have read through Google's Webmaster Guidelines. Mmmm, ok. go ahead and put your hands down.
http://www.webpronewsfrance.com/2009/0127.html |
Create A Better User Experience | 01.12.09 |
Some areas of the economy are going well still, but many are crumbling. If you are a publisher that monetizes via advertising one way to make up for lost earnings is to add more ad units to a page, but if something is not working then doing more of it is probably a bad solution for fixing the problem.
http://www.webpronewsfrance.com/2009/0112.html |
