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[2010-04-20] Using The Google Report Card To Test Your SEO
How a search engine does self analysis. A while back Google did a self analysis from an SEO perspective and Matt (Cutts) even did a session on it during a recent SMX session, (video at the end). I thought it might be an interesting excercise to actually go through it, point by point, to see what exactly they were considering important elements. It bears noting that they obviously aren't giving away the farm here, nor is this a Google how-to for SEO.
[2010-04-08] Increasing Your Impression Share By A Higher Amount
Head keywords, click through rates, ad testing and query mining, all of these are monitored or performed on a daily basis by paid search account managers. But often time is spent on areas of your account where this is not as much opportunity as others. So how do you judge where you should be spending your time improving quality score or performing ad testing?
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