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[2009-12-15] Successfully Conveying The Importance Of Search Marketing
Some of you have probably tried to sell your C-level executives on the importance of search marketing. You started out all excited about keywords and rankings and page views and bids and copy and then...you are greeted by that fantastic blank stare that suggests what your exec is really thinking about:
[2009-12-03] Your Site Needs To Be Simple And User Friendly
Consumers love simplicity. We don't want to be confused with multiple messages and options. We just want to buy the product or service that we need at that time and have it work, or improve our lives. Make our lives simpler.
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