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[2009-11-25] Building Your Site Authority Through Reviews
RatePoint a marketing research company shared some interesting findings about reviews . Businesses that integrates reviews into their business web sites, 43 percent of the respondents to a survey indicated an increase in sales and 28 percent said they experienced an increase in traffic.
[2009-11-18] Boosting Your Page Ranking With Deep Links
Many a time, you would have come across sites (especially the large ones) where the deeper you dig into the site hierarchy, you can see the Pagerank toolbar grayed out or having a value 0. In general, the home page is the starting point for a website and it accrues the maximum Page rank.
[2009-11-06] Provide A Compelling Reason For Your Users To Look Closer
Whether it's the title shown on the search results page, or the subject line of your e-mail, or the title of your latest blog post, you need to provide a compelling reason for your customer to look closer. If you're not sure which headline is compelling, try several different variations. You can test them on a few people you know at first, but eventually, you'll want to try the promising ones on real customers to see which ones garner the most clicks
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