Is Your Website Content In The Right Place?


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February 02, 2012
Google Tells You Where To Place Your Content
By Mike Moran
Everyone knows that you must place the most important content at the top of the page, right? Everyone knows that you should write like newspaper reporter. Put the most important stuff in the headline, don't bury the lead, blah, blah, blah. And especially-don't put important stuff "below the fold." Below the fold once meant that you keep the good stuff on the upper half of a broadsheet newspaper page, but on the Web it has come to mean that you put the best content at the top of the screen so that people don't need to scroll down to see it. And I knew all of that. At least I thought I did.

My friend Robin DeCato-McCarthy from Converseon alerted me to a new tool from Google that brings this home with shocking immediacy. If you haven't seen it, check out the Google browser size tool. It's such a simple but important idea-put any URL in and it will show you what percentage of browsers see what parts of your screen. Here is what it showed for the Biznology home page:

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