Web News Using The Google Report Card To Test Your SEO How a search engine does self analysis. A while back Google did a self analysis from an SEO perspective and Matt (Cutts) even did a session on it during a recent SMX session, (video at the end). I thought it... Increasing Your Impression Share By A Higher Amount Head keywords, click through rates, ad testing and query mining, all of these are monitored or performed on a daily basis by paid search account managers. But often time is spent on areas of your account where... Reaping The Rewards Of Long Tail Keyword Research Keyword Research - another oldie but goodie. To reap rewards from a good SEO campaign, you need to select powerful keyword that have high volume and... Better Understand Your Users With Real-Time... The web analytics experts who follow this blog are probably already fielding questions about analytics for mobile applications. And if you aren't, you will soon.

05.05.10 Google Launches New Keyword Search Tool By Eric Leuenberger Anyone familiar with keyword research for paid search knows that estimating traffic is one element that can influence what keywords or keyword phrases to target (budget, bid price also play a factor of course as well as a host of other information.) There are any number of tools that can be used to research keywords. Wordtracker and Google's Keyword Tool are just two of them. In September of 2009 Google released a BETA version of their updated Keyword Tool. The updated keyword tool essentially combines the current keyword tool with the search based keyword tool to provide capabilities which enable you to search by words or phrases, websites, and categories (where available) all under one interface. A full transition to the updated Keyword Tool is being made but for the next several months at least, you will be able to switch back and forth between the updated and old versions. Eventually the updated version will take full effect (so get familiar with it while you can.) Together the two tools aim combined to provide more relevant traffic estimates. More information can be found in the article More Relevant Traffic Estimates Now in the Updated Keyword Tool at the Google Adwords blog. Comments About the Author: Eric Leuenberger is an ecommerce conversion expert and author of a leading Ecommerce Optimization blog. He coaches ecommerce store owners how to increase their website sales using effective online paid search advertising, targeted marketing strategies, website sales strategies, and industry best practices. Contact him today to increase your sales!

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