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03.18.10 Reaping The Rewards Of Long Tail Keyword Research  By
Aurora Brown Keyword Research - another oldie but goodie. To reap rewards from a good SEO campaign, you need to select powerful keyword that have high volume and are attainable in terms of rankings. Simultaneously, you can also search for "long tail" keywords that are highly targeted, even if they have very low volume. The traffic from long tail keywords have to convert at an extremely high ration. We see this all too often: people running high budget campaigns to websites that have not implemented appropriate keyword research and selection. This minimizes the benefits gained from a link popularity and SEO campaign. In this article we will go back to basics again and give you detailed information on how to select profitable keywords for your website. Finding Keyword Gold The key to keyword research is finding keywords that have a high volume of search traffic with a low amount of competing pages. These are the "keyword gold" phrases that will lead to high rankings and targeted traffic. Trying to rank for keywords that have a high amount of competing pages may be completely ineffective as it may not be realistic for your site to rank for those keywords. For example, if you have a small dealership selling used cars in Valencia, CA - you will NOT want to try to compete for the keyword "used cars" - it is too competitive and there are too many "giants" competing for these terms. You would want to focus on targeted phrases like "used cars Valencia" or "used vehicles Valencia" as these are more attainable. Optimizing for keywords that are not attainable will only result in disappointment - you will waste your budget and efforts going after these keywords, and find yourself not ranking or receiving targeted traffic. So we recommend choosing keywords where you can realistically rank in the top 10, even if they have lower search volume. So how do you determine these two factors? We'll start by using Google's Keyword Sandbox tool: https://adwords.google.com/select/KeywordToolExternal Establish Search Volume Start by typing a keyword into this tool based on how you think your customers will find you. Be as detailed as possible. Also, it's important to use "exact" in the "match type" column to get more accurate results. For example, start by typing in Used Cars into the keyword search box:  We typically recommend using the "global monthly search volume" column as it reflects more accurately general keyword search volume over time. This tool will tell you just how many people are searching for the phrases that are relevant to your website. Select keywords that are highly specific to your site/business - the more targeted, the better. Click on "export to CSV for excel" so you can get these in a list.  You can then keep fine-tuning and adding other keywords that are increasingly relevant to your business / site. Search and export them all so you will create a comprehensive list of keywords. Once you have them all in excel, go through these keywords and select only the most relevant ones for your website/business, and delete all of the rest. These keywords will give you an idea of what people are searching for. Continue reading this article. About the Author: Aurora Brown is the Social Media Manager and Editor-in-Chief for Authority Domains online marketing company. She currently authors the Authority Domains Search Engine Marketing Blog and is working on her first novel. |
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