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02.11.10 SEO Benefits From Link Building  By
Guest Author Deep Linking Non Natural Inbound Linking (100% of the links go to the home page) This is an important tip and could be the difference between success and failure of your newly launched site(s). Deep links are links to internal pages of your website. Most people will aggressively build links only to their homepage but this is definitely not the most natural looking linking profile. Instead, I would recommend you split you inbound links between your home page and your internal pages. You should still have about 50% or so of the links point to the homepage, but spread the other links out across your other pages. Natural Inbound Linking This has a couple of benefits. 1.This will result in your site getting deeply spider which in turn will cause the search engines to find and index more pages faster. 2.You will also start to notice that your internal pages will begin to rank better for their target keywords. 3.I believe if you do this on newly launched sites you can keep yourself out of the Google sandbox. Variety Of Anchor Text many people go out and get 1,000 links all with the exact same anchor text. The problem is that this would not occur naturally. In order to appear natural you need to ensure you build links using a variety of anchor text. I would recommend you use your top target keywords as anchor text using some variations with other keyword phrases. Also, put in some "...mydomain.com" and some "click here" this will ensure your links look natural. In fact, you should come up with a list of anchor text variations that you can rotate through for each of your website’s pages. This will ensure your link portfolio looks as natural as possible to the search engines. Unique IP Addresses Non Natural Linking from single IP address Every website is assigned to an IP address. An IP address can also be thought of as the equivalent of a street address or a phone number for a computer or other network device on the Internet. Just as each street address and phone number uniquely identifies a building or telephone, an IP address can uniquely identify a specific server or a website. Here is an example IP Address: 135.359.682.000 A Block: 135 B Block: 359 C Block: 682 D Block: 000 Natural Linking from various IP Addresses When building your links you want to ensure you get links from a variety of IP sources, this will ensure you have the most natural looking back link portfolio. This may sound like a simple tip, but getting site wide links from a high PR website is not a good idea for this reason. You may get 1,000's of links, but they are all from the same IP and will in short order hurt your rankings instead of improve them. This of course is mostly in Google, MSN may still give you some love. Link Building With Relevancy The first thing you must do when you begin your quest to build links to your website is find relevant websites that will link to you. How I classify a relevant link is this: the page where your link will appear either mentions your keyword or a synonym to that keyword. As of right now, it does not appear that Google, Yahoo and MSN are using relevancy in their ranking algorithms but, trust me, they soon will. So why not start preparing for the coming changes now? Then when the changes are made, you will be ahead of everyone else - and your rankings will show it! Here are some more reasons to start building relevant links now: 1. You may actually receive traffic from those links if they are related to the theme of the site they are on. 2. In the future, these links will be viewed by the search engines as more valuable and will make your web pages appear more relevant for your target search terms. Link Building Speed Major search engines pays attention to the speed at which you acquire your links. This is why it is highly recommended that you build your site links slowly and at a consistent velocity, or speed. The reason to do this is because a site that is naturally popular will consistently gain new links just from people wanting to share what they have found. I have personally found that building 15-20 quality links per day is a good number in the beginning. About the Author: Guest author for the iEntry Network. |
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