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10.07.09 How To Become A More Successful SEO Professional  By
Stoney deGeyter SEO is a business that is much more than just implementing of a well-developed website optimization strategy. Anybody can get SEO advice or learn some tips and tricks by reading blogs, attending a conference, or participating in online webinars. If you are an SEO, or you have or will hire an SEO, there is a relationship issue that is part of any good business strategy. That relationship feeds into the long-term success of your business. How the SEO engages with you--the client--can make or break your success. Everybody wants a good skilled SEO. But you should also want one that's good at business as well. Here are seven things that good SEOs will do: • Plan SEO cannot be shoved into a one-size-fits-all campaign. Every site is different, from its architecture to navigation to content, therefore each site needs its own unique SEO and marketing strategy. Good SEOs know this. Before you get a proposal for services the SEO should have taken time to review your site in order to determine what services you need most. Once the SEO work begins, more research needs to be performed so a strategy for success can be developed. There is much more to SEO than just throwing some keywords on the page. Good SEOs plan out a strategy specific for every site they work with. • Communicate The SEO and the client must be communicating on a regular basis. I've never seen an SEO campaign that didn't require a client's involvement, and I would likely avoid taking on a client that wanted to avoid involvement. The client knows their business better than any SEO does and that input is valuable to creating a successful campaign. And as the SEO progresses, the client needs to be kept informed of what's going on and be given opportunity to provide their input. The client should also have access to ongoing status updates and measurement reports. Without communication the potential for a derailed SEO campaign is significant. Good SEOs keep in regular contact with their clients, seeking their input and providing status updates.
• Focus on SE Friendly Architecture SEOs have to focus on many things, most of which revolve around keywords. Many clients still look at "keyword rankings" as a measure of success. But good SEO has to go beyond adding keywords to the site, they also need to focus on a site's overall architecture. A good site architecture can make a difference in a site's overall performance by giving the search engines better access to all the content, cleaning up spider-stopping or -slowing code and implementing a stronger internal link structure. The better the site's architecture is the greater the opportunity for SEO success. Good SEOs will look for issues within the architecture that can or should be fixed for better SEO results. Continue reading this article. About the Author: Stoney deGeyter is president of Pole Position Marketing (www.PolePositionMarketing.com), a search engine optimization / marketing firm providing SEO and website marketing services since 1998. Stoney is also a part-time instructor at Truckee Meadows Community College, as well as a moderator in the Small Business Ideas Forum. He is the author of his E-Marketing Performance eBook and contributes daily to the E-Marketing Performance (www.eMarketingPerformance.com) marketing blog. |
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