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08.25.09 Using Google's Free Tool To Research Website Keywords  By
Matthew Elshaw Keyword research is the foundation to any SEO campaign, so in this post I'll cover a simple way to perform keyword research for your website using Google's free keyword tool. The Google AdWords keyword tool has been developed by Google to give PPC advertisers an insight into different keywords that could be useful in setting up a PPC campaign. The flip side is that it also provides a great insight into keyword search volumes and related terms which can be used as the foundation of a basic SEO campaign. With Google powering a majority of searches worldwide, it's also fair to assume that the numbers are quite accurate. Let's cover the steps to establish a baseline list of keyword ideas for your website. 
1. Choose Your Targeting Options The first step is to select your targeting options. The country and language you choose here will influence the search volume numbers which are displayed after entering your keywords. 2. Select Your Keyword Generation Preferences You can choose to generate a list of keywords in two ways. The first is by entering a few general search terms associated with your website, the second is by entering a URL and pulling keywords from that page. If you're just starting out, I'd recommend just entering a few simple keywords you would like to rank for and using the tool to expand this list. 3. Enter Some Basic Keywords The third step involves entering some simple key terms you'd like to rank for. Enter each key phrase on a new line which can be made up of 1 or many search terms. For example a florist might have something like this: • Florist • Flower delivery • Buy flowers • Online florist Once you've got 3-4 basic keywords, ensure the 'use synonyms' box is ticked and click on 'Get keyword ideas'. Google should now give you a big list of keywords:  Continue reading this article. About the Author: Matt is a marketing professional at ineedhits.com, an international search marketing firm. Matt's passion for online marketing began at university and has proved invaluable in steering product development and marketing initiatives at the company. Matt is a regular contributor to the ineedhits search marketing blog. |
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