Web News

Alleviate Many Of The Fears That Your Visitors May Have
Web searchers looking to research or purchase items to buy on the web are inherently skeptical. This is especially true when they end up on a site which is new to them. Regardless of how they got there--web search...

Handling SEO Objections As They Arise
When you're pitching for SEO business, what objections do you hear most often? Knowing what objections to expect, and how to handle them will help you win business. Here are nine common objections...


01.12.09

Create A Better User Experience

By Aaron Wall

Some areas of the economy are going well still, but many are crumbling.

If you are a publisher that monetizes via advertising one way to make up for lost earnings is to add more ad units to a page, but if something is not working then doing more of it is probably a bad solution for fixing the problem.

If ad prices drop then adding more irrelevant and cheaper ads to the site will not do much for increasing your current revenue, and it might sacrifice some of your future revenue!

Another option is to show fewer ads to create a better user experience. Under-monetize today to make your site look more appealing, increase usability, be more linkworthy, and steal market-share from larger competitors.

If the ad market goes too far out of whack you can always move from being an ad seller to becoming a strategic ad buyer.

If you gain enough marketshare to tread water while competing businesses and business models collapse then you are doing well, while positioning yourself nicely for the rebound.


Then when the market turns up you can place more ads on your site and monetize aggressively while it is actually worth doing so. Then you would have higher monetization * better rankings & traffic * more ad units per page, with each input compounding the earning power of the next.

On some sites we only monetize key pages while making others white as snow easy to link at.

For new sites I skip the ads until the site gets some links, starts ranking and has a solid traffic stream. I like to call this line of thinking conditional advertising, where you adjust your monetization strategy based on your site's market position and the condition of the market.

Buy low. Sell high. :)

Comments


About the Author:
Aaron Wall is the author of SEO Book, a dynamic website offering marketing tips and coverage of the search space, free SEO videos, and free SEO tools. He is a regular conference speaker, partner in Clientside SEM, and publishes dozens of independent websites.
About WebProNewsFrance
The French edition of WebProNews is designed to keep French Internet professionals up to date on the latest news and trends in the online world. Stay up to date with WebProNewsFrance. Your source for news, commentary and expert tutorials designed to help your online business efforts succeed..





WebProNewsFrance is brought to you by:

WebProNews.com Jayde.com
MarketingNewz.com SalesNewz.com
CareerNewz.com InvestNewz.com
eCommNewz.com WebsiteNotes.com
AdvertisingDay.com ManagerNewz.com
SoHoDay.com CRMNewz.com






-WebProNewsFrance est un publication de iEntry, Inc.
iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509
© 2009 iEntry Inc. All Rights Reserved Privacy Policy Legal

archives | advertising info | news headlines | free newsletters | comments/feedback | submit article


News and Views for Internet Professional in France WebProNewsFrance News Archives About Us Feedback WebProNewsFrance Home Page About Article Archive News Downloads WebProWorld Forums Jayde iEntry Advertise Contact