|
 |
 |
|
06.10.08 Canon's Online Game For UEFA EURO 2008  By
Darren Straight 
Canon the technology giant has launched a pan-European online interactive football game competition to promote its sponsorship of UEFA EURO 2008TM and re-launched online store.
Curious, an online EMEA specialist agency is behind both the development of the football game and design and front-end build of its re-launched online store, in partnership with Canon's retained e-commerce agency Digital River. The flash designed game called 'Canon Store Hot Shot', is held on Canon's online b2c store which went live this month in the UK, France, Germany, Sweden, Finland, Italy, Denmark, Netherlands and Austria, to tie in with the re-launch of the online store and to offer people the chance to win VIP match tickets at the UEFA EURO 2008TM tournament. Caterina Bonfiglio, European B2C Team Leader from Canon says, "We wanted to drive traffic and promote our new re-designed B2C store in a fun and interactive way among our customers. Curious understood us: - they designed a fun and exciting game that ties nicely with Canon's sponsorship for the UEFA EURO 2008TM. We are very pleased with the result and think it adds the fun element to our e-store and we are confident that its awareness will increase among our customers.
The game is a fun-packed penalty shootout between the competing countries to gain the highest score, with the top 15 scorers winning double VIP match packages to a UEFA EURO 2008TM game until mid-May. Following that, other Canon prizes will be up for grabs until July. Dan Kersh, Head of Online at Curious, states, "The online store game is an engaging way to interact with the consumer across European countries that aligns the Canon brand with its sponsorship and new offer of selling direct to the consumer through its re-launched store." Curious has developed and delivered pan-EMEA games for various other clients, including divisions within Dell, and the Scottish Football Association. You can find the store at: https://store.canon-europe.com  Comments About the Author: Darren Straight a Microsoft Student Partner (MSP) and Windows Live Butterfly Expert is a University of Kent Student who is an avid blogger and technology enthusiast who loves the passion of beta testing new products and services from Microsoft. |
|
| ||||||||||||||||
-WebProNewsFrance est un publication de iEntry, Inc. iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509 © 2008 iEntry Inc. All Rights Reserved Privacy Policy Legal archives | advertising info | news headlines | free newsletters | comments/feedback | submit article |
 |
">Unsubscribe from WebProNewsFrance. To unsubscribe from WebProNewsFrance or any other iEntry mailings please send an email request to: support@ientry.com |
