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Top Articles
Copywriting Motivators
[2012-01-13] What is a copywriting motivator? Well, before I answer that, think for a moment about what it is that makes you decide to buy something.
Preparing for Meetings – Imposter Syndrome
[2011-12-21] Regardless of what business you're in, conducting a meeting is bound to be part of your marketing process.
Google+ Marketing Tips For Business
[2011-12-12] This is the era of social media marketing, and Google+ is the place to be. If you are representing a big brand or are trying to promote a small and medium enterprise, in both cases Google+ business page can prove instrumental in driving traffic to your site. If you want to increase your search visibility, want to reach to a targeted audience and want to do online brand control - then you must create a Google+ business page.
The Convergence of Search, Social, and Content Marketing
[2011-11-17] Welcome to Day 2 of live coverage of #seschi 2011! My second session of the day discussed the Convergence of Search, Social, and Content Marketing. The session consists of 3 high profile panelists and the biggest audience I've seen yet at the show! This should be GREAT!
Are Paid Links Still an Effective Link Building Strategy?
[2011-10-27] Paid links, also referred to as "rented" links, have been around since Google's rise to fame at the beginning of this millennium. Google hates them and yet the very reason they exist is Google's own fault. And with all the measures Google has put into place to try to devalue them and even penalize sites who sell and/or buy them, the golden question is, "do they still work?" In short the answer is "yes!" However before you go out and take advantage of this proven strategy, proceed with some caution.
Google+ Tips- Understanding The New Notification Controls
[2011-10-13] In continuation with constant evolution, Google+ has come up with new notification controls. These controls let you select who can notify you on Google+ and who cannot.
How To Generate Blog Post Ideas
[2011-09-29] One of the most important aspects of your SEO strategy is the generation of back links. One of the best ways to do that is to blog.
The Value (or Lack Thereof) of Measuring Keyword Rankings
[2011-09-08] A recent discussion on Sphinn got me thinking about the value of keyword rankings in the overall scheme of measuring SEO performance. Do rankings matter? If so, should ranking reports be a part of the success metrics SEO's provide their clients?
Google’s Advice on Using Underscores or Dashes in Your URLs
[2011-08-24] When creating a new site, it's important to consider how your URLs will be structured. Making the right decision before your site is created means you won't have to go back and implement a bunch of redirects to repair any dodgy URLs on the site.
How To Make Money From Your Website
[2011-08-09] One of the questions that I get asked just about every day is ‘How do I make money from my website?‘ and it's the sort of question I could spend about a week trying to answer. Just like some of my other favorites like 'how do I get to the top of Google?' or ‘how do I use social media to market my business'. So sticking with ‘the make money from website' question for now, this post attempts to explore this subject in some detail.
Powerful Testimonials
[2011-07-29] Testimonials are a very powerful marketing tool.
Article Marketing - It's For Humans Not Search Engines
[2011-07-22] Content drives the internet and therefore search results - that's probably why many people are still writing articles for the search engines rather than for people.
Using Simple Online Videos To Promote Your Business
[2011-07-07] This time someone interviews me. A friend of mine - Bob Thordarson, CEO of BluCapp, Inc. interviewed me about online video for a webinar he was putting together. He gave me a copy of the final video so I wanted to share it here on the Expand2Web Podcast.
7 Resistance Crushing Questions Every Business Must Answer
[2011-06-21] You've created buzz and awareness about your business, you've gained permission to educate and you've even started to build trust through your content and SEO work - prospects are coming to know, like and trust you - you've achieved the equivalent of marketing nirvana, right?
Tools To Help Unlock Innovation In Your Business
[2011-06-07] Are you looking for a way to capture your ideas, in fact even unlock creativity in your business? They you might want to consider using a mind map.
The Most Underrated Quality of a CEO
[2011-05-26] You usually hear a lot about the early days of being a founder CEO, but I'm going to try to write more about the days of being a founding CEO as a company grows. The articles will probably be shorter and more frequent. Earlier today, someone asked me on Formspring what the most under-rated quality of a CEO is and I responded very simply with this: The Ability To Let Go. Late last week, I was lucky enough to get advice from a very successful CEO that told me: only focus on tasks that you yourself can specifically do. If it's something someone else can do and it constantly eats into your time, then you should find someone to fill that role if you have the resources. It resonated with me heavily as I find Onswipe growing faster than ever before and thinking about what tasks I should be taking on every day.
Connecting Social Media Marketing with Buyer Behavior
[2011-05-10] In 2010 The Base One Agency of London sponsored some of the most important research I've seen in our field. And they have followed it up with another great report for 2011! Their Buyersphere Report provided statistically-valid data connecting inbound marketing activities with buyer behavior.
No Coupon? No Problem!
[2011-04-28] Coupons are a great way to entice new visitors to purchase something from your site or to reward frequent customers. The popularity of Groupon is a great testament to the power (and desire) of coupons.
Because You Matter
[2011-04-12] When you start a new adventure, it can be pretty daunting. A new job; a new romance; a new school or college. Online is no different. The first time you join Twitter, it's like a crazy maze. When you log into Facebook, there's no quick set-up guide. If you want to start a blog, the choices can be bewildering.
Social Media Turns Tie Games Into Brand Wins
[2011-03-31] Let's not lose our minds, okay? Sure, social media is transformative, because it changes the company to customer relationship from its historical "master and servant" to something closer to "peer to peer." But even transformative shifts don't dictate that you can rewrite rules and rationality.
Slaying The Four Horsemen Of The Social Media Apocalypse
[2011-03-15] I've attended quite a few panels, conversations and industry parties over the past few days and I have to hand it to Greg Matthews (Group Director at WCG & former Director of Social Media & Consumer Innovations at Humana) and Jaime Punishill (Global Head of Wealth Online, Thomas Reuters) for putting on a most impressive show
How To Make Article Headlines Great
[2011-03-03] The art of a great article - other than interesting content people want to read - is a striking headline that makes it stand out.
How To Overcome The Headaches Of Social Media
[2011-02-17] Social Media Marketing has taken a firmer position within the marketing mix of most companies in one way or another. For some, social web participation is a natural fit. For many others, being more social isn't in the management DNA. Regardless, marketers are held accountable for improving the bottom line and with that comes a number of common "headaches".
Have Colleges Decided To Embrace Social Media?
[2011-02-01] My daughter has reached the end of her college selection process. She's our first student headed off to college, so it was a learning process for all of us. She did a great job and she was accepted to her "college of choice" and she is relieved and happy.
Generating Back Links For Your Site
[2011-01-20] How's your website doing? Are you getting loads of traffic or is it floundering? If people aren't finding your website it might as well not exist.
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