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Top Articles
Understanding The Mixture Of SEO And Social Media
[2009-06-30] Earlier this week I gave a presentation on the intersection of SEO, online PR and social media to a great mix of people (mostly agencies) at a SEMPO Arizona event. The SEO/PR/Social topic is an interesting mix due to the convergence that's been happening over the past 2-3 years and of course, because it's the essence of what we've been doing at TopRank.
How To Effectively Calculate Your Site's Page Rank
[2009-06-10] The SEO world continues to be shaken by the hints offered by Matt Cutts last week on the nofollow tag and PageRank Sculpting. Many seem shaken but perhaps people have made assumptions about PageRank that are not true. It is difficult to prove how things really work since Google remains cagey on what really happens.
Better Your Search Engine Rankings By Including Anchor Text
[2009-05-27] If you're having some trouble ranking well in the search engines for certain keyword phrases, it might be that you need to look at the anchor text links that are pointing to your website. Those anchors might be old and the "chain" might be rusty. You might need to update them, and even vary them a bit.
Choosing Keywords For Content Starts With Brainstorming
[2009-05-05] The core of search marketing is the mix of keyword phrases that people use to search for information on the web. Part of the value of Search Engine Optimization is to identify what searchers actually enter in the search box. If optimization efforts can focus on the phrases that are equally relevant and in demand, there's a resonable expectation that the optimized news content will attract more visitors of the right kind: journalists, reporters, analysts, bloggers and even end consumers.
Offer Something Useful When Building Links
[2009-04-17] Have you ever been hard at work, doing what you do, and suddenly got struck by the immortal question - "What would Bugs Bunny do?" Me too. All the time. Well, if you are doing link-building, you are in luck, because here is what Bugs Bunny would do:
How To Determine If Your Website Is Credible
[2009-03-27] I saw a link-bait article at the top of TechMeme this past weekend entitled ""Why Advertising Is Failing On The Internet".
How To Index Specific Website Pages
[2009-03-03] I've often been asked why particular pages are not indexed. Honestly, you can never be sure until you fix the problem. If you think that you've isolated the problem, you never know if you've only corrected one of multiple problems. So, it's best to take it step-by-step.
Tools That Can Help Boost Your Blog's Voice
[2009-02-17] As a communication and community-building tool, blogging is up there with Twitter as a key social media platform. A place to both offer and share opinions as well as a view at the person behind an online persona, a blog is more than just a personal or business journal - it's your voice.
Google's Guidelines For Selecting An SEO Provider
[2009-01-27] Show of hands, how many of you have read through Google's Webmaster Guidelines. Mmmm, ok. go ahead and put your hands down.
Create A Better User Experience
[2009-01-12] Some areas of the economy are going well still, but many are crumbling. If you are a publisher that monetizes via advertising one way to make up for lost earnings is to add more ad units to a page, but if something is not working then doing more of it is probably a bad solution for fixing the problem. If ad prices drop then adding more irrelevant and cheaper ads to the site will not do much for increasing your current revenue, and it might sacrifice some of your future revenue!
Alleviate Many of The Fears That Your Visitors May Have
[2008-12-18] Web searchers looking to research or purchase items to buy on the web are inherently skeptical. This is especially true when they end up on a site which is new to them. Regardless of how they got there--web search, referral, advertisement, etc.--this skepticism interferes with the buying and selling process.
Handling SEO Objections As They Arise
[2008-11-25] When you're pitching for SEO business, what objections do you hear most often? Knowing what objections to expect, and how to handle them will help you win business. Here are nine common objections made by SEO clients, and a few ideas on how to deal with them.
SEO Is A Living Breathing Process
[2008-11-06] Your SEO campaign should change focus as your popularity grows. The SEO approach for an established site can be quite different to that of a new site, mainly because, with an established site, you can leverage the power of your inbound linking.
Include All Important Pages in Your Global Navigation
[2008-10-14] One of the most basic steps in SEO that can really help your rankings is optimizing your global navigation template.
Get a head start on building links
[2008-09-25] POP QUIZ: How do you build links to a website that is not yet live? Those who are new to the Web might wonder why you would want to do that. Let's suppose your website takes 4 months to develop. If you build some links to your domain, then SEO-wise you can hit the ground running when you are ready to go live. Imagine going live and already having 100 links indexed by Google. You have a head start.
Robots.txt File Disallowed Pages Still Gain PageRank
[2008-09-09] In a previous blog post, I talked about duplicate content and search engine optimization: and how it's important to fix duplicate content.
An Important Tool to Better Market Your Content
[2008-08-19] This weekend when I spoke at the New Media Expo I showed off the Google AdWords Keyword tool. Then I asked how many people had used this tool before.
SEO Keywords on Your Web Page
[2008-07-29] Recently I decided to start compiling a series of search engine optimization tips. Each search engine optimization tip will be very specific, should not take a long time to fix (or to check to see if you are following the search engine optimization best practices), and will be rather "short and sweet" and directly to the point.
Always Be Included in Google Search Results
[2008-07-08] Google's search algorithm can be very tricky sometimes and should you find your website in the unfortunate circumstance of no longer being included in the search results, then you need to know how to get included again.
Canon's Online Game for UEFA EURO 2008
[2008-06-10] Canon the technology giant has launched a pan-European online interactive football game competition to promote its sponsorship of UEFA EURO 2008TM and re-launched online store.
Word of Mouth Marketing Philosophies
[2008-05-13] Late last week I had the chance to participate as a faculty member at WOMM-U, an engaging event put on by the Word of Mouth Marketing Association (which my employer, Ogilvy PR, is a member of). My role was somewhat unique among other speaking events that I have done - along with Jason Anello from Yahoo!, I was meant to lead six half hour sessions on the topic of "speed trials" of tools in the WOM and social media space.
Search Engine Optimization for News Content
[2008-04-22] The buzz about SEO in the public relations industry has grown tremendously over the past 2-3 years. Press releases in particular, have been the easy target for promotion as candidates for optimization.
Should SEO Standards Exist?
[2008-04-01] Background: There has always been a lot of mystery surrounding the online marketing industry especially Search Engine Optimization. There are even some that consider the efforts of SEO as selling "snake oil" and even some discredit the industry as a whole because of perceived SEO practices that will get your website blacklisted.
New Media's Growing Influence
[2008-03-11] I'm guessing that not too many readers will need convincing that the Internet and various forms of online media are a good way to appeal to customers. But just in case you wanted some numbers proving that, BIGresearch has published the latest Simultaneous Media Survey results, which show how influential consumers find (or think) various media are. (Consumers surveyed were adults (over the age of 18).)
How to Find a Decent SEO
[2008-02-14] First, "decent" does not pertain to politeness or socially correct. It does, however, pertain here to someone who can "do the job"!!! -- I hope that you will find that this person can also be decently polite and socially correct too!
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