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Top Articles
SEO Keywords on Your Web Page
[2008-07-29] Recently I decided to start compiling a series of search engine optimization tips. Each search engine optimization tip will be very specific, should not take a long time to fix (or to check to see if you are following the search engine optimization best practices), and will be rather "short and sweet" and directly to the point.
Always Be Included in Google Search Results
[2008-07-08] Google's search algorithm can be very tricky sometimes and should you find your website in the unfortunate circumstance of no longer being included in the search results, then you need to know how to get included again.
Canon's Online Game for UEFA EURO 2008
[2008-06-10] Canon the technology giant has launched a pan-European online interactive football game competition to promote its sponsorship of UEFA EURO 2008TM and re-launched online store.
Word of Mouth Marketing Philosophies
[2008-05-13] Late last week I had the chance to participate as a faculty member at WOMM-U, an engaging event put on by the Word of Mouth Marketing Association (which my employer, Ogilvy PR, is a member of). My role was somewhat unique among other speaking events that I have done - along with Jason Anello from Yahoo!, I was meant to lead six half hour sessions on the topic of "speed trials" of tools in the WOM and social media space.
Search Engine Optimization for News Content
[2008-04-22] The buzz about SEO in the public relations industry has grown tremendously over the past 2-3 years. Press releases in particular, have been the easy target for promotion as candidates for optimization.
Should SEO Standards Exist?
[2008-04-01] Background: There has always been a lot of mystery surrounding the online marketing industry especially Search Engine Optimization. There are even some that consider the efforts of SEO as selling "snake oil" and even some discredit the industry as a whole because of perceived SEO practices that will get your website blacklisted.
New Media's Growing Influence
[2008-03-11] I'm guessing that not too many readers will need convincing that the Internet and various forms of online media are a good way to appeal to customers. But just in case you wanted some numbers proving that, BIGresearch has published the latest Simultaneous Media Survey results, which show how influential consumers find (or think) various media are. (Consumers surveyed were adults (over the age of 18).)
How to Find a Decent SEO
[2008-02-14] First, "decent" does not pertain to politeness or socially correct. It does, however, pertain here to someone who can "do the job"!!! -- I hope that you will find that this person can also be decently polite and socially correct too!
Meta Commands and Spider Love
[2008-01-15] Nearly all search engines utilize spiders (which are also known by their original name, robots) to go out and scour the web looking for web pages.
You Get Results When You Use the Right Approach
[2007-12-11] Getting people's attention to support a worthy cause is a tricky business these days.
Using Social Networks in Pitching adds Value
[2007-12-03] Several times a day a pitch comes in via email, Facebook message or other means (Twitter) announcing an event, a new venture, to review some new sort of software or "in case you are interested and would like to speak to one of our executives about this exciting news..." ugh.
Easily Improve your Alexa Ranking
[2007-11-06] We all know that the Alexa ranking isn't very important, but it still serves its purpose in advertising in sites like TLA that rate you higher based on your Alexa ranking.
Marketing Potential in Global Markets
[2007-10-16] Sandra Niehaus visits WebbyConnect 2007 and provides a seriously in-depth coverage - but something that really struck out was the presentation by Vint Cert on internet use and presentation as measured across the globe:
Google Presentation Finally Launches
[2007-09-18] With all the hype surrounding Google's pending launch of a PowerPoint challenger, today's launch is a little anti-climatic.
When the First Result Isn't the Best Result
[2007-08-28] You have probably tried Google's "I'm Feeling Lucky" button before.
Ethics of Sectoral-Based SEO Services
[2007-08-07] As titles go, this post title is sure to have some people scratching their heads - ‘What is this guy on about now? I can hear some people saying.
Future of Online PR & Reputation Management
[2007-06-26] For this post I am using for inspiration (with attribution) a recent post headline from Steve Rubel, "The Future of PR is Participation, Not Pitching".
SEM With Content, Not Advertising
[2007-06-12] Nobody cares that you are the top in your industry, how much you sell, how much you make, or what a nice face you have.
Web's Key Management Metric: Task Completion
[2007-05-29] Supposing someone has to visit 20 pages on a website to complete a task, when with better management, they would only have to visit 5. Thus, the more page impressions, the more frustrated customers become.
The Dark Side of Blogging: Warnings
[2007-05-02] There's no question that the blogosphere is on fire. As the flames spread faster than anyone could have imagined, a virtual state of pandemonium has resulted.
Internal Site Structure Issues
[2007-03-12] I recently spoke to a friend about some of his internal site structure errors and figured it would be worth it to share some of the better tips I gave him with readers here.
Europe and Web Analytics
[2007-01-26] I caught up with Lars Johansson earlier this week to discuss Web Analytics in Europe.
French Politics Goes To The Blogs
[2007-01-10] The next president of France may owe the blogosphere a debt of gratitude after toiling in "la toile," the fabric of the Internet.
Marketing Naturally
[2006-12-19] Whenever you are going to promote your product or website, you will be defining the goals of your marketing methods, as well as choosing the methods themselves.
SEO for Web 2.0
[2006-12-04] On Wednesday I went to a Silicon Valley WebGuild event at Google on what I thought would be a discussion on SEO for Web 2.0. I thought I would hear discussions on optimizing Flex and AJAX and learning how we could make these Web 2.0 Technologies more search engine friendly. Instead, the discussion was more focused on how Web 2.0 companies were using SEO. Which is completely different, especially when you consider that the two Web 2.0 companies featured -LinkedIn and Engage - acknowledge their success to viral marketing as opposed to SEO.
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