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Top Articles
Better Understand Your Users With Real-Time Mobile Analytics
[2010-02-23] The web analytics experts who follow this blog are probably already fielding questions about analytics for mobile applications. And if you aren't, you will soon.
How Blogs Can Affect SEO
[2010-01-26] Recently I posted a series of informal poll questions about blog SEO on Twitter to gain insights and feedback which were leveraged to construct a more in-depth survey. I used the longer survey to collect information on how companies are using blogs for search engine optimization purposes and what kind of impact those efforts have. Essentially, I wanted to get opinions on and answers to: "Are blogs still important for SEO and why?".
Adding Search Based Keywords To Your SEO Toolbelt
[2010-01-05] It's a new year, and accordingly the resolutions have begun. So if yours is to boost your website traffic via search engines - then Google's Search Based keyword tool will be a valuable part of your toolset.
Successfully Conveying The Importance Of Search Marketing
[2009-12-15] Some of you have probably tried to sell your C-level executives on the importance of search marketing. You started out all excited about keywords and rankings and page views and bids and copy and then...you are greeted by that fantastic blank stare that suggests what your exec is really thinking about:
Your Site Needs To Be Simple And User Friendly
[2009-12-03] Consumers love simplicity. We don't want to be confused with multiple messages and options. We just want to buy the product or service that we need at that time and have it work, or improve our lives. Make our lives simpler.
Building Your Site Authority Through Reviews
[2009-11-25] RatePoint a marketing research company shared some interesting findings about reviews . Businesses that integrates reviews into their business web sites, 43 percent of the respondents to a survey indicated an increase in sales and 28 percent said they experienced an increase in traffic.
Boosting Your Page Ranking With Deep Links
[2009-11-18] Many a time, you would have come across sites (especially the large ones) where the deeper you dig into the site hierarchy, you can see the Pagerank toolbar grayed out or having a value 0. In general, the home page is the starting point for a website and it accrues the maximum Page rank.
Provide A Compelling Reason For Your Users To Look Closer
[2009-11-06] Whether it's the title shown on the search results page, or the subject line of your e-mail, or the title of your latest blog post, you need to provide a compelling reason for your customer to look closer. If you're not sure which headline is compelling, try several different variations. You can test them on a few people you know at first, but eventually, you'll want to try the promising ones on real customers to see which ones garner the most clicks
Defining How People Use Search Engines
[2009-10-28] The search engine industry frequently innovates as do consumer behaviors for discovery and sharing. Those changes require search marketers to take a fresh look at what search engine optimization (SEO) is and why companies should or should not engage in its practice.
How To Use The Hidden Options In Wordpress
[2009-10-15] Whether you are new to WordPress, or have been using it a long time, there are always features that are available in the software that people either forget about or don't know exist. So I thought I'd write up 10 lesser known WordPress features.
How To Become A More Successful SEO Professional
[2009-10-07] SEO is a business that is much more than just implementing of a well-developed website optimization strategy. Anybody can get SEO advice or learn some tips and tricks by reading blogs, attending a conference, or participating in online webinars. If you are an SEO, or you have or will hire an SEO, there is a relationship issue that is part of any good business strategy.
Where Is SEO Leading Us To?
[2009-09-29] SEO came about soon after the advent of the web crawler. The commercial imperative was obvious - where there was web traffic, there was money to be made. Positioning a page first in the engines was pretty much a licence to print money.
How To Optimize Your Site Using Little Brain Power
[2009-09-22] Okay, in all honestly, if you are actually in bed with the swine flu, you are probably better off sleeping, but if you are nurturing the tail end of a flu, or even just the common cold, you may be able and willing to get a few things done.
See What Your Competition is Doing
[2009-09-15] Every year companies spend millions of dollars on market research, focus groups, surveys, and special studies to find out how to better serve their customers and gain increased market share. If you're working in the online sector, and are in a David vs. Goliath position, you can use your competitor's formidable research skills to your own advantage.
Using Google's Free Tool To Research Website Keywords
[2009-08-25] Keyword research is the foundation to any SEO campaign, so in this post I'll cover a simple way to perform keyword research for your website using Google's free keyword tool.
How To Retain And Gain Subscribers To Your Blog
[2009-08-06] Here's a little secret, I've slowly and steadily been unsubscribing from SEO blogs for the past few months, and last week the total number of marketing blogs I read dropped below 10, and I think the time has come for an intervention. For a lot of you the time has come to ask yourselves does your blog suck … and what are you doing to change it?
How To Change Web Host Without Hurting Your Ranking
[2009-07-16] Recently I received a call from a former client, concerned that their website was down. We helped them set up their web host services with a nationally recognized company and provided them all the information they needed to manage their account before continuing on with our other services.
Understanding The Mixture Of SEO And Social Media
[2009-06-30] Earlier this week I gave a presentation on the intersection of SEO, online PR and social media to a great mix of people (mostly agencies) at a SEMPO Arizona event. The SEO/PR/Social topic is an interesting mix due to the convergence that's been happening over the past 2-3 years and of course, because it's the essence of what we've been doing at TopRank.
How To Effectively Calculate Your Site's Page Rank
[2009-06-10] The SEO world continues to be shaken by the hints offered by Matt Cutts last week on the nofollow tag and PageRank Sculpting. Many seem shaken but perhaps people have made assumptions about PageRank that are not true. It is difficult to prove how things really work since Google remains cagey on what really happens.
Better Your Search Engine Rankings By Including Anchor Text
[2009-05-27] If you're having some trouble ranking well in the search engines for certain keyword phrases, it might be that you need to look at the anchor text links that are pointing to your website. Those anchors might be old and the "chain" might be rusty. You might need to update them, and even vary them a bit.
Choosing Keywords For Content Starts With Brainstorming
[2009-05-05] The core of search marketing is the mix of keyword phrases that people use to search for information on the web. Part of the value of Search Engine Optimization is to identify what searchers actually enter in the search box. If optimization efforts can focus on the phrases that are equally relevant and in demand, there's a resonable expectation that the optimized news content will attract more visitors of the right kind: journalists, reporters, analysts, bloggers and even end consumers.
Offer Something Useful When Building Links
[2009-04-17] Have you ever been hard at work, doing what you do, and suddenly got struck by the immortal question - "What would Bugs Bunny do?" Me too. All the time. Well, if you are doing link-building, you are in luck, because here is what Bugs Bunny would do:
How To Determine If Your Website Is Credible
[2009-03-27] I saw a link-bait article at the top of TechMeme this past weekend entitled ""Why Advertising Is Failing On The Internet".
How To Index Specific Website Pages
[2009-03-03] I've often been asked why particular pages are not indexed. Honestly, you can never be sure until you fix the problem. If you think that you've isolated the problem, you never know if you've only corrected one of multiple problems. So, it's best to take it step-by-step.
Tools That Can Help Boost Your Blog's Voice
[2009-02-17] As a communication and community-building tool, blogging is up there with Twitter as a key social media platform. A place to both offer and share opinions as well as a view at the person behind an online persona, a blog is more than just a personal or business journal - it's your voice.
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