• Why Page Rank Changes Over Time
    [May 9, 2013] This is What Matt Cutts Has to Say How often do you check your rankings?
  • A Crisis Isn’t Created By Social Media
    [April 17, 2013] Outrage is outrage, regardless of where it starts. – Ann Marie van den Hurk APR. If you type the term “social media crisis” into Google, you’ll receive about 1.7 million results. Remove the quotation marks, and you’ll get almost 700 million results.
  • Top Keyword Selection Formula for Organic Search
    [March 26, 2013] Rankings, Rankings, Rankings… Many SEO companies brag and boast about the rankings they have achieved for their client’s. It’s all over their testimonials page and in their white papers; but do those rankings actually generate traffic, and revenue? Having long tail, non-searched keywords in top positions for your Website, poses no added value to your [...]
  • How to Ready Your Facebook Business Page for Graph Search in 5 Easy Steps
    [March 5, 2013] Graph Search is what Facebook is calling the third of its three pillars; with the first being the news feed and the second being Timeline. Graph Search is the new search function Facebook is rolling out that produces results based on likes, interests, locations and relationship history.
  • Marketing Strategy For Your Content In 2013
    [February 21, 2013] It’s no surprise that content marketing is flooding blog post headlines everywhere. It’s a hot topic and rightfully so. Content is the heart of what we all do as communicators, whether you are an SEO Ninja, community manager, PR professional or whatever.
  • SocialOomph offers essential Twitter tools
    [February 1, 2013] I was going to write about several tools but I think I will break it down. This week, let’s look at what SocialOomph offers through its Pro account. There are some web apps that have withstood the test of time, tools that I still use and sometimes abuse.
  • The Marketer’s Dilemma: Social Influence
    [December 6, 2012] Just 20 short years ago, marketing was pretty easy. You got your budget, you allocated it to the media buy (TV, print, radio, direct), and away you went.
  • Master Your Meta Tags
    [November 13, 2012] If you were ever going to tell a “back in the day” story about SEO, it would have to include a discussion of meta tags. Long before links were built, before content was king and before social was sharable, meta tags were optimized. Meta tag optimization is the original SEO.
  • Successfully Scale Your Content Marketing
    [October 23, 2012] “KISS” is probably the best advice when it comes to giving advice (Keep It Simple Stupid) and for that reason this post is short and sweet on the topic of how to ensure your great content attracts, engages and converts.
  • Manage Social Media in 30 Minutes A Day
    [October 11, 2012] Does this scenario sound familiar? You're stuck in meetings all day. You have absolutely no time. Yet your boss is asking you to stay on top of all things social media-related. And, you need more information to do your job more effectively-and efficiently. And you want to stay smarter about industry trends.
  • Select the Right Keywords for SEO Success
    [September 19, 2012] An entire SEO campaign is based on the keywords that are chosen since they should be incorporated into every piece of content that is published as part of an online marketing campaign. Incorporating keywords naturally into the actual website content in order to improve rankings is really only one small part of the overall strategy. These selected keywords are also used within blog posts, articles, press releases, blog comments, online profiles, and social media posts which are created to build relevant inbound links and generate traffic to the site. Keywords are the foundation of an SEO and online marketing campaign and they need to be relevant and attainable. If the selected keywords aren't completely relevant or are too broad and very competitive, it will be difficult to generate traffic from target audience members that are the most likely to convert.
  • Social Media: How to build a large, valuable network
    [August 28, 2012] This post is all about how to build a bigger, more valuable social network.
  • Social Promotion And Link Building
    [August 7, 2012] Whether Google and social media sites like Twitter exist as platforms for discovery or not, links are votes that can create awareness and send traffic to whatever it is that you're promoting online: website, blog, YouTube Channel, Facebook Fan Page or Pinterest Board. The internet is made of such connections and with the social web, even more so.
  • NoFollow Links Are Still Valuable to an Online Marketing Program
    [July 27, 2012] The search engines favor websites that have established a certain level of trust. One important way that this trust is earned is through inbound links pointing to the website. The search engines view an inbound link as a kind of "vote." If a website is linking back to content somewhere on your website, it must be valuable. Of course, not all inbound links are weighed the same. Inbound links from high authority websites, especially .gov or .edu, websites carry the most weight. Next, comes links from respectable websites such as news outlets or powerful blogs that receive a lot of traffic. Inbound links can be "dofollow" or "nofollow" and there is a misconception that "nofollow" links aren't worth attaining for link building purposes.
  • Google Drops Some Knowledge (Graph) On Search By Image Feature
    [July 3, 2012] A little over a year ago, Google came out with Search By Image for desktop search. It basically does for desktop search what Google Goggles does for mobile. It allows you to search the web based on an image, as opposed to text. Today, Google announced some improvements it has made to the feature.
  • Freelancers – Deciding Who You Are
    [June 12, 2012] For many, working for yourself is a dream come true:
  • How to SEO optimize YouTube Videos
    [May 21, 2012] When I do a search on Google why are videos showing up on page 1 now, and more importantly why isn't my YouTube video showing up? Is there some way to improve my chances of being found on YouTube and Google for videos I upload?
  • Why Link Building is Important for your Business
    [May 1, 2012] Link building is probably, the most important element in your search engine optimisation strategy.
  • Things To Know Before Hiring A Copywriter
    [April 17, 2012] You're over worked and under paid - aren't we all?
  • How to Make a Video go Viral
    [March 30, 2012] As we are often told there is no such thing as a viral video. There is however a plan to make a video go viral. And it does not take an experienced video team or in-depth technical knowledge.
  • Incorportating Your Brand Into Viral Marketing
    [March 15, 2012] If reading that title didn't fill you with a healthy dose of skepticism, you're either an eternal optimist or a newcomer to the field of social media marketing. Since the rise of YouTube, brands have tried to create viral videos for marketing success.
  • What Are You Planning Today?
    [February 24, 2012] So, what marketing ideas are you working on right now? I'm talking here, about the plans you are fleshing out and putting into place, for the development of your business over the next 30-120 days and beyond.
  • Google Tells You Where To Place Your Content
    [February 2, 2012] Everyone knows that you must place the most important content at the top of the page, right? Everyone knows that you should write like newspaper reporter. Put the most important stuff in the headline, don't bury the lead, blah, blah, blah. And especially-don't put important stuff "below the fold." Below the fold once meant that you keep the good stuff on the upper half of a broadsheet newspaper page, but on the Web it has come to mean that you put the best content at the top of the screen so that people don't need to scroll down to see it. And I knew all of that. At least I thought I did.
  • Copywriting Motivators
    [January 13, 2012] What is a copywriting motivator? Well, before I answer that, think for a moment about what it is that makes you decide to buy something.
  • Preparing for Meetings ? Imposter Syndrome
    [December 21, 2011] Regardless of what business you're in, conducting a meeting is bound to be part of your marketing process.