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Top Articles
Paid Links From Off-topic Sites Can Affect Your SEO
[2010-07-27] "Paid links from off topic sites get devalued and flagged." A common claim by otherwise savvy SEOs such as Ross Hudgens.
Cultivate Your Networks To Get Insider SEO Information
[2010-07-08] There are so many blogs on search marketing. Then there are so many forums. And Tweets. So much SEO noise, and so little time. So how does anyone make sense of it? The deluge can be overwhelming for the experienced SEO, let alone the poor beginner. If you are just starting SEO, here are the ten areas you should spend most of your time on when you're starting up.
Your Blog Can Help Your Brand If You Use It
[2010-06-24] A blog won't help your business. Just like that StairMaster gathering dust in your basement won't make you thin. Or a hammer won't help you build those shelves if you don't pick it up.
Using Localized Keyword To Boost Your Online Presence
[2010-06-15] This post will go over a number of tips when determining which pages will be chosen for keyword optimization. If you have been following along by now you should have a list of keywords that you would like to integrate into your website, also if your homework is done from the last post you should have created a complete list of all the pages on your website. Don't start the steps in this post without it.
Building Your SEO Ranking With Site Content
[2010-05-18] This is only one seo tip out of many search engine optimization tips I have been providing over the years. All of my search engine optimization tips are meant to be specific, they should not take too much time to implement, and are meant to be directly to the point.
Google Launches New Keyword Search Tool
[2010-05-05] Anyone familiar with keyword research for paid search knows that estimating traffic is one element that can influence what keywords or keyword phrases to target (budget, bid price also play a factor of course as well as a host of other information.)
Using The Google Report Card To Test Your SEO
[2010-04-20] How a search engine does self analysis. A while back Google did a self analysis from an SEO perspective and Matt (Cutts) even did a session on it during a recent SMX session, (video at the end). I thought it might be an interesting excercise to actually go through it, point by point, to see what exactly they were considering important elements. It bears noting that they obviously aren't giving away the farm here, nor is this a Google how-to for SEO.
Increasing Your Impression Share By A Higher Amount
[2010-04-08] Head keywords, click through rates, ad testing and query mining, all of these are monitored or performed on a daily basis by paid search account managers. But often time is spent on areas of your account where this is not as much opportunity as others. So how do you judge where you should be spending your time improving quality score or performing ad testing?
Reaping The Rewards Of Long Tail Keyword Research
[2010-03-18] Keyword Research - another oldie but goodie. To reap rewards from a good SEO campaign, you need to select powerful keyword that have high volume and are attainable in terms of rankings. Simultaneously, you can also search for "long tail" keywords that are highly targeted, even if they have very low volume. The traffic from long tail keywords have to convert at an extremely high ration. We see this all too often: people running high budget campaigns to websites that have not implemented appropriate keyword research and selection. This minimizes the benefits gained from a link popularity and SEO campaign.
Better Understand Your Users With Real-Time Mobile Analytics
[2010-02-23] The web analytics experts who follow this blog are probably already fielding questions about analytics for mobile applications. And if you aren't, you will soon.
How Blogs Can Affect SEO
[2010-01-26] Recently I posted a series of informal poll questions about blog SEO on Twitter to gain insights and feedback which were leveraged to construct a more in-depth survey. I used the longer survey to collect information on how companies are using blogs for search engine optimization purposes and what kind of impact those efforts have. Essentially, I wanted to get opinions on and answers to: "Are blogs still important for SEO and why?".
Adding Search Based Keywords To Your SEO Toolbelt
[2010-01-05] It's a new year, and accordingly the resolutions have begun. So if yours is to boost your website traffic via search engines - then Google's Search Based keyword tool will be a valuable part of your toolset.
Successfully Conveying The Importance Of Search Marketing
[2009-12-15] Some of you have probably tried to sell your C-level executives on the importance of search marketing. You started out all excited about keywords and rankings and page views and bids and copy and then...you are greeted by that fantastic blank stare that suggests what your exec is really thinking about:
Your Site Needs To Be Simple And User Friendly
[2009-12-03] Consumers love simplicity. We don't want to be confused with multiple messages and options. We just want to buy the product or service that we need at that time and have it work, or improve our lives. Make our lives simpler.
Building Your Site Authority Through Reviews
[2009-11-25] RatePoint a marketing research company shared some interesting findings about reviews . Businesses that integrates reviews into their business web sites, 43 percent of the respondents to a survey indicated an increase in sales and 28 percent said they experienced an increase in traffic.
Boosting Your Page Ranking With Deep Links
[2009-11-18] Many a time, you would have come across sites (especially the large ones) where the deeper you dig into the site hierarchy, you can see the Pagerank toolbar grayed out or having a value 0. In general, the home page is the starting point for a website and it accrues the maximum Page rank.
Provide A Compelling Reason For Your Users To Look Closer
[2009-11-06] Whether it's the title shown on the search results page, or the subject line of your e-mail, or the title of your latest blog post, you need to provide a compelling reason for your customer to look closer. If you're not sure which headline is compelling, try several different variations. You can test them on a few people you know at first, but eventually, you'll want to try the promising ones on real customers to see which ones garner the most clicks
Defining How People Use Search Engines
[2009-10-28] The search engine industry frequently innovates as do consumer behaviors for discovery and sharing. Those changes require search marketers to take a fresh look at what search engine optimization (SEO) is and why companies should or should not engage in its practice.
How To Use The Hidden Options In Wordpress
[2009-10-15] Whether you are new to WordPress, or have been using it a long time, there are always features that are available in the software that people either forget about or don't know exist. So I thought I'd write up 10 lesser known WordPress features.
How To Become A More Successful SEO Professional
[2009-10-07] SEO is a business that is much more than just implementing of a well-developed website optimization strategy. Anybody can get SEO advice or learn some tips and tricks by reading blogs, attending a conference, or participating in online webinars. If you are an SEO, or you have or will hire an SEO, there is a relationship issue that is part of any good business strategy.
Where Is SEO Leading Us To?
[2009-09-29] SEO came about soon after the advent of the web crawler. The commercial imperative was obvious - where there was web traffic, there was money to be made. Positioning a page first in the engines was pretty much a licence to print money.
How To Optimize Your Site Using Little Brain Power
[2009-09-22] Okay, in all honestly, if you are actually in bed with the swine flu, you are probably better off sleeping, but if you are nurturing the tail end of a flu, or even just the common cold, you may be able and willing to get a few things done.
See What Your Competition is Doing
[2009-09-15] Every year companies spend millions of dollars on market research, focus groups, surveys, and special studies to find out how to better serve their customers and gain increased market share. If you're working in the online sector, and are in a David vs. Goliath position, you can use your competitor's formidable research skills to your own advantage.
Using Google's Free Tool To Research Website Keywords
[2009-08-25] Keyword research is the foundation to any SEO campaign, so in this post I'll cover a simple way to perform keyword research for your website using Google's free keyword tool.
How To Retain And Gain Subscribers To Your Blog
[2009-08-06] Here's a little secret, I've slowly and steadily been unsubscribing from SEO blogs for the past few months, and last week the total number of marketing blogs I read dropped below 10, and I think the time has come for an intervention. For a lot of you the time has come to ask yourselves does your blog suck … and what are you doing to change it?
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